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understand to transform.

We were born to help companies understand consumers’ behavior and create
solutions for products, services, strategies, processes, brands and campaigns.
We believe that comprehending something or someone is more than only asking questions.
It requires listening carefully,
getting involved and putting yourself in someone else’s shoes.

we seek convergence between:

consumers'
desirability

technical
feasiblity

financial 
viability

our services:

Marketing and
Behaviorial Research

Trends Monitor

DNA Therapy

Truly understanding user needs and perceptions is a compass
in this always changing scenario. Every project we use different techniques that go beyond people’s speech.

We analyse global and local cultural movements and
how they can impact
our lives and businesses.

We believe that businesses with clear purposes thrive. We instigate the necessary questions to facilitate the search for meaning.

Practicing
Empathy

We deliver not just a report, but an experience. We bridge the gap between managers and consumers' real lives.

our clients

our process:

- sample (- people)

empathize

Observe, ask and learn from whom you are designing.

Shadowing

Home Invasion

In-depth Interview
Projective Techniques 

Desk Research

Self Reports

Consumer Journey

define

What are the user's needs and problems we intende to solve?

Matriz CSD
Golden circle
Canvas
Service Blueprint
Priorities diagram

Empathy map 

+ sample (+ people)

ideate

What if...? Come up with many ideias and solutions as possible.

prototype

Build representations of the ideas to show to others.

Co-creation
Visualization

test

Share your prototypes with
your customer for feedback (what worked?)

Focus Group
Peer Group

Quantitative Research
Learning Launching

testimonials

I really enjoyed the work, the results, the insights and how careful you are with the entire process.
Ana Goelzer, TEDx Laçador

 

"

MARIANA FERREIRA

Marco Stapassoli

Administrator (UFRGS) with 8 years’ experience in Marketing Research
and Business Consulting. I consider my persistence and constantly learning as my main virtues. I’m a marathon fanatic and I love to visit new places. I believe my mission is
to contribute to people’s well being.

Psychologist (PUCRS), Business Postgraduate (ESPM) and Consumer Research Specialist (ESPM). Observing, listening and understanding are part of my essence and my twelve years’ experience in Marketing Research and Human Resources Management. My family and my daughter Martina are my big passions. She shows me every day how to see the world in a new way.

people

Click here to download our presentation
and to meet our way of working. 

call us.

Always doing the same things hardly will bring
different results, because changes are happening faster.
Count on us to create new solutions.

Contact us and let's start a conversation.

51 98108.2187
51 99243.3331

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