understand to transform.
We were born to help companies understand consumers’ behavior and create
solutions for products, services, strategies, processes, brands and campaigns.
We believe that comprehending something or someone is more than only asking questions.
It requires listening carefully, getting involved and putting yourself in someone else’s shoes.
we seek convergence between:
Truly understanding user needs and perceptions is a compass
in this always changing scenario. Every project we use different techniques that go beyond people’s speech.
We analyse global and local cultural movements and
how they can impact
our lives and businesses.
We believe that businesses with clear purposes thrive. We instigate the necessary questions to facilitate the search for meaning.
We deliver not just a report, but an experience. We bridge the gap between managers and consumers' real lives.
- sample (- people)
Observe, ask and learn from whom you are designing.
What are the user's needs and problems we intende to solve?
+ sample (+ people)
What if...? Come up with many ideias and solutions as possible.
Build representations of the ideas to show to others.
Share your prototypes with
your customer for feedback (what worked?)
I really enjoyed the work, the results, the insights and how careful you are with the entire process.
Ana Goelzer, TEDx Laçador